The Pantone color of 2023 is Viva Magenta! Click here for more details. A pop of Magenta in your hair? How about some throw pillows for your couch? Magenta is a color that works with warm or cool tones. It can be bold or subtle when used correctly. We add magenta to haircolor to add or subtract tones. We use it to spice up a boring brown or make a red more red. How will you use it?